Inc said on Tuesday it would use artificial intelligence (AI) technology from Amazon.com Inc's cloud computing unit to improve customer service apps. Salesforce makes software systems that businesses use to house customer information, like which products or services a customer has purchased and how long they have been a customer. Agents use the information to solve customer issues. Salesforce said it will use technology from Amazon Web Services to turn the customer's spoken words into text, where it can be translated into different languages or analyzed to determine whether the customer is angry or satisfied, all in real time.

On 19th November 2019, the Business software provider- Salesforce said that it will use the AI (Artificial Intelligence) technology of Amazon to improve the customer service apps. Salesforce develops such software systems that companies use to collect customer information, such as what products or services the customer has purchased and how long they have been customers. Agents use this information to solve customer problems. Salesforce said it will use Amazon's web services technology to translate words spoken by a customer into text, where they can be translated into different languages or analyzed to determine if the customer is satisfied or not, all in real-time. It further said: "From there, Salesforce's software can read the text and make suggestions using data already in the business' Salesforce-based systems, such as recommending answers to the customer's questions".